Developing & Defining Marketing 2.0®

Why Not Design developed and defined the Marketing 2.0® model over many months in 2008. Many companies began using the term Marketing 2.0® to express a next generation of marketing, most specifically web-based marketing. Unfortunately, most companies never defined Marketing 2.0® in any specific terms with the only exception that social networking was often mentioned which of course is a key component of Web 2.0. As such, it has been loosely used by marketing firms to draw fresh attention to the combination of creative print marketing and online marketing.

As a pioneer in this new marketing era, Why Not Design is setting the standard for certified Marketing 2.0® specialists. Below is a basic model of Marketing 2.0® and how it functions in its client layer.

The inward layer involves how marketing firms work with the different components of the model and it’s interactivity between elements. Here is just one example of how a Marketing 2.0® specialist would function:

Why Not Design is proud to serve our clients with all 8 major components of the Marketing 2.0® model.

• Search Engine Optimization (SEO)
• Web Development / Mobile
• Graphic Design / Printing
• Advertising / Marketing
• Social Networking
• Databases / Applications / Integration
• Brand Identity / Corporate Identity
• User Interaction